Tuesday, June 10, 2008

Fear, Uncertainty, Doubt - FUD

Fear, Uncertainty, and Doubt.

EVERY Business Person knows about that. It's a TACTIC. Your best competition may be using it against you. YOU may be using it against them.

But, when you're the CUSTOMER, you can SMELL it (sometimes) and it ain't pretty. 'Cause it's when you DON'T HAVE a CASE, you fall back on FEAR, UNCERTAINTY, and DOUBT. Build fear to block clear thinking, raise uncertainty to dull reason, create doubt to sway opinion.

So, how does this relate to the Fine Senator from Arizona - Mr. McCain?

Well, that's his new tactic against Obama - "Obama is Bad for Business" (as seen on CNN June 10, 2008).

Oh, $4 Gas is GOOD for business? GMC Sales of Trucks and SUVs off 20% or more is GOOD for business? Toyota Sales UP is Good for Business? Executive compensation at 400 times the average worker pay is Good for Business (because, the worker is NOT the consumer, right? No, heck no, trickle down, right?)?

I say "Let's see what Obama can do. We've already seen the alternative and, frankly, we can't take much more of it."

JT

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